请熟悉营销和英语的朋友帮我翻译一下论文摘要,急 完成后追加300分...

发布网友 发布时间：2024-10-22 00:18

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热心网友 时间：2024-10-22 00:55

随着医疗管理体制改革的逐步深入，越来越多的医院开始主动争取市场，传统公立医院的经营模式已不再适合现今的发展趋势，公立医院正受到私立医院合资医院等的挑战。公立医院普遍忽视营销对医院的作用，有些公立医院的市场已开始萎缩。公立医院要在医改下生存发展，必须做出改变，引入营销是公立医院必然的趋势。医院营销战略的制定和实施遵循一定的程序，市场分析、目标选择、确定营销组合、营销管理，在医院自身分析的前提下，制定适合医院的营销战略，是今后医院的生存发展之道。

With medical management the gradual deepening of structural reform, a growing number of hospitals began to take the initiative to fight the market, the traditional mode of operation of public hospitals are no longer suitable for the present trend of development, public hospitals private hospitals under the challenge of joint-venture hospitals. Public hospitals generally ignored the role of marketing for the hospital, some public hospitals have begun to shrink the market. Public hospitals under the medical reform in the survival and development, we must make a change, the introduction of marketing is an inevitable trend in public hospitals. Hospital marketing strategy formulation and implementation of follow certain procedures, market analysis, target selection, determine the marketing mix, marketing management, in the hospital under the premise of self-analysis,
To develop marketing strategies for hospitals, the survival of the future development of the Hospital Road.

热心网友 时间：2024-10-22 00:55

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　　中文摘要

　　随着医疗管理体制改革的逐步深入，越来越多的医院开始主动争取市场，传统公立医院的经营模式已不再适合现今的发展趋势，公立医院正受到私立医院合资医院等的挑战。公立医院普遍忽视营销对医院的作用，有些公立医院的市场已开始萎缩。公立医院要在医改下生存发展，必须做出改变，引入营销是公立医院必然的趋势。医院营销战略的制定和实施遵循一定的程序，市场分析、目标选择、确定营销组合、营销管理，在医院自身分析的前提下，制定适合医院的营销战略，是今后医院的生存发展之道。

　　关键词：公立医院 营销战略 营销策略
　　翻译答案是:
　　English Abstract

　　   With medical management the gradual deepening of structural reform, a growing number of hospitals began to take the initiative to fight the market, the traditional mode of operation of public hospitals are no longer suitable for the present trend of development, public hospitals private hospitals under the challenge of joint-venture hospitals. Public hospitals generally ignored the role of marketing for the hospital, some public hospitals have begun to shrink the market. Public hospitals under the medical reform in the survival and development, we must make a change, the introduction of marketing is an inevitable trend in public hospitals. Hospital marketing strategy formulation and implementation of follow certain procedures, market analysis, target selection, determine the marketing mix, marketing management, in the hospital under the premise of self-analysis, to develop marketing strategies for hospitals, the survival of the future development of the Hospital Road.

热心网友 时间：2024-10-22 00:52

With medical management the gradual deepening of structural reform, a growing number of hospitals began to take the initiative to fight the market, the traditional mode of operation of public hospitals are no longer suitable for the present trend of development, public hospitals private hospitals under the challenge of joint-venture hospitals. Public hospitals generally ignored the role of marketing for the hospital, some public hospitals have begun to shrink the market. Public hospitals under the medical reform in the survival and development, we must make a change, the introduction of marketing is an inevitable trend in public hospitals. Hospital marketing strategy formulation and implementation of follow certain procedures, market analysis, target selection, determine the marketing mix, marketing management, in the hospital under the premise of self-analysis,
To develop marketing strategies for hospitals, the survival of the future development of the Hospital Road.

热心网友 时间：2024-10-22 00:55

As the medical management systems develops gradually in depth, more and more hospital begin to capture the market initiatively. The traditional operating mode of the public hospital is unfit for today’s development trend, the publics are challenged by the privates and joints. the publics always ignore the effects made by the marketing , the market of some publics have recessed a lot. Changes must be made ,if the publics want to develop under the medical revolution, leading into the idea of marketing is necessary for the publics. The establishment and carrying of the hospital marketing should accord to the procedure ,analysis the market ,chose the goal,make sure the marketing assemble, manage the marketing. making out the corresponding strategy of the marketing at the premise of the self-analysis is the way to the development and survive of the hospital.